Corporate philosophy: respect science, respect talents, and develop harmoniously.
Everything in the world has its inherent laws of development. We must view the changes of everything with a scientific attitude of seeking truth from facts. At the same time, people are the most active factor in everything. We should be people-oriented, respect science, and realize the organic combination of people and enterprises, so as to create a harmonious enterprise with sustainable development.
Corporate values: one satisfaction, three benefits, that is, the work of the enterprise is to meet the needs of users, and it must be beneficial to the development of the enterprise, the interests of employees, and social progress.
All the efforts and development of the enterprise are to produce products that can meet the needs of users. Only when users are satisfied with our products can it be beneficial for our enterprise to continue to develop and grow, and our employees can increase their income and improve their welfare benefits. When employees get the rewards they deserve, they will gather around Dongfeng Agricultural Machinery and offer suggestions. This will be beneficial to the development of the enterprise, the progress of society, and the social value of Dongfeng Agricultural Machinery.
Corporate spirit: love the country and the factory, seek truth and create, be humble and hardworking, and strive for progress.
Loving the country and the factory is the basic quality of Dongfeng employees. Starting from reality, creating value that is beneficial to society, enterprises, and employees is the foundation of our business. Therefore, all behaviors must revolve around the word “realism”; but to be effective, “innovation” must be used as a means to innovate in organization, system, decision-making, management, scientific research, etc., and form an innovative mechanism to enable the company to develop and grow. At the same time, every Dongfeng employee must have a humble, diligent, and hardworking spirit
Corporate purpose: to deliver power for industrial development and human progress.
Our company continues to grow and develop, we continue to develop new products and produce new chains to promote our industrial development, that is, to promote human progress, which is the ultimate goal of our business.
Corporate ethics: pursue value and achieve win-win results.
The core of Dongfeng’s corporate ethics is to cultivate a good moral atmosphere, shape noble moral qualities, and build a strong team of employees. Dongfeng employees should have a deep understanding of professional responsibilities and obligations, pursue a perfect personality in corporate activities, establish a master’s work attitude, have a selfless work spirit and a spirit of selfless dedication, be good at learning, pursuing knowledge and pioneering and innovative spirit, be sincere and united, forge ahead, and safeguard the interests of the enterprise.
Business philosophy: integrity, pragmatism, innovation, and development.
All business activities of the enterprise are based on whether integrity comes first and whether the interests of customers are put first. Only by paying attention to integrity management, solid work, and innovative spirit can the enterprise continue to grow and develop. Today we are advanced in China, and tomorrow we will be world-class.
Sales concept: win-win for Dongfeng and customers.
Putting customer requirements and interests first in all the work of the enterprise is the focus of Dongfeng Agricultural Machinery’s work; Dongfeng employees understand that market demand is the driving force for stimulating production development, and occupying the market is to obtain a license to expand production; words and deeds should be contract-abiding, trustworthy, and customer-respecting.
Cost concept: Cost depends on the market, and cost must adapt to the market.
Price is an important factor for enterprises to maintain their competitive advantage. The formulation of prices should be guided by the market and guide the cost control within the enterprise to adapt to the requirements of the market. Exploring potential, increasing efficiency, saving energy and reducing consumption are effective ways for us to achieve cost control.
System concept: Without rules, there is no square circle.
Enterprises must strengthen system construction and form a standardized and systematic system. Implement the system in earnest and ensure its implementation.
Product concept: Demand guides innovation.
Only by keeping up with market demand and inspiring innovative thinking can we continuously innovate products. Pay close attention to information on changes in market demand, and according to market changes and customer needs, continuously introduce new products, not only improve and perfect old products, but also focus on continuously developing new products to meet market demand. By developing new technologies and launching new products, we can meet consumer demand.
Quality concept: Pursue zero defects and continuous improvement.
As the saying goes, labor without quality is equal to ineffective labor. In enterprise production, labor without quality is not only ineffective labor, but also increases the production cost of the enterprise. Careful planning, strict process control and continuous improvement are important means to achieve zero defects.
Quality policy: excellent quality, product innovation, and strive to satisfy domestic and foreign users.
Continuously develop new products to guide and meet customer expectations; continuously meet the quality requirements of domestic and foreign customers for the internal and external appearance of chain drive products, and strive to exceed customer expectations; continuously solve customer concerns and improve customer satisfaction.
Environmental policy: optimize the environment, continuously improve, and create an agricultural machinery enterprise that meets the times.
Strictly abide by national and local current environmental laws and regulations; adhere to pollution control throughout the design, procurement, manufacturing, sales, and use processes; incorporate environmental planning into organizational strategic plans; improve the environmental awareness of all employees and optimize the working environment.
Safety concept: safety first, responsibility is heavier than Mount Tai.
Cherish the lives of employees and protect the property safety of the enterprise. Responsibility is heavier than Mount Tai. We must prevent small problems and always work hard. Establish a safety awareness of “safety first, prevention first” to control health and property safety risks.
